Concept evaluation

Concept Evaluation

Explanation: Gathering user feedback on product concepts before investing in detailed design.
Why it is important: Helps avoid building features nobody wants.
How to apply / practical steps:

1. Present feature lists or mockups to users.
2. Ask them to rank features by importance.
3. Use card sorting or prioritization matrices.
4. Document “must-have” vs. “nice-to-have.”